You have a better impact with accurate content during your prospecting phases, use your references.
The Showcase concept has been created to allow you to share a secure and unique link.
You can rename each showcase to find it easily.
Once your showcase is created you can share it in your emails, your LinkedIn messages, etc…
The recipient can read it with a dedicated landing page.
You can then find your different showcases and measure the opening rate.
The proposal for accurate content increases the interest of your prospects and the commitment rate.